CityPooling
Mobility Tech
Go-To-Market Strategy | Positioning | Growth Architecture
Buenos Aires
2025
CityPooling collaborated with Vega Studio to define its go-to-market strategy and reposition its shared mobility model. The engagement included ICP clarification, commercial restructuring, and funnel architecture redesign. Over several strategic sprints, we aligned product narrative with realistic growth pathways and investor-ready positioning.
Summary
This project focused on transforming an early-stage mobility platform into a commercially coherent business model. Scope included positioning refinement, revenue structure definition, funnel mapping, and acquisition logic. The result was improved strategic clarity and stronger investor-facing narrative consistency.
Challenge
CityPooling faced unclear differentiation in a competitive mobility market. Commercial structure and operational ownership were fragmented, and long-term sustainability was uncertain. The challenge was to define a defendable value proposition and design a growth roadmap that balanced ambition with operational feasibility.
Solutions
We restructured positioning around network-based efficiency, defined revenue tiers, and mapped acquisition-to-retention funnel logic. Investor narrative materials were aligned with realistic performance assumptions. This provided clearer direction for leadership and a more credible growth strategy.
