Klimber (InsurTech – MetLife)
InsurTech
Digital Growth Systems | Paid Media Architecture | Performance Strategy
Buenos Aires
2025
Klimber partnered with Vega Studio to strengthen its digital acquisition systems during a high-growth phase following integration with MetLife. Over a multi-month engagement, we structured paid media strategy, implemented reporting dashboards, and aligned growth initiatives with revenue targets. The objective was to improve acquisition efficiency and reduce operational fragmentation.
Summary
The project involved redesigning performance marketing architecture and establishing structured reporting systems. We aligned digital campaigns with clear KPIs tied to revenue and policy acquisition. The outcome was improved channel clarity, stronger data visibility, and greater executive confidence in growth investment decisions.
Challenge
Klimber’s rapid scaling created complexity in performance channels and reporting structures. Data was fragmented, and campaign decisions lacked unified strategic direction. The challenge was to consolidate acquisition systems while maintaining agility and aligning performance metrics with executive-level financial goals.
Solutions
We implemented structured paid media frameworks, standardized reporting dashboards, and clarified channel accountability. Growth initiatives were reorganized into measurable sprints with defined hypotheses. This reduced waste, improved clarity in CAC performance, and aligned marketing investment with strategic objectives.
First Image (Suggested)
Performance dashboard mockup showing CAC and conversion metrics.
Second Image (Suggested)
Creative ad mockup used in paid campaigns.
