Brain Manifesto / AVA Research
AI Research & Cultural Innovation
Brand Architecture | Event Strategy | Narrative Systems
Paris
2025
Brain Manifesto engaged Vega Studio to structure its AI-art and ethics platform into a cohesive strategic brand. The project included positioning refinement, event communication systems, and alignment between research initiatives and public-facing storytelling. Over multiple months, we clarified its institutional voice and supported high-level activations tied to AI discourse and international audiences.
Summary
This engagement focused on transforming a visionary AI initiative into a structured platform capable of attracting institutional partnerships. Scope included brand positioning, communication systems, and narrative consistency across exhibitions, public talks, and digital channels. The result was increased clarity, stronger institutional appeal, and alignment between research and visibility.
Challenge
Brain Manifesto operated at the intersection of AI, ethics, and art, making communication complex and abstract. Messaging varied across touchpoints and lacked structured hierarchy. The challenge was to maintain intellectual depth while simplifying external communication to attract partners, sponsors, and global collaborators.
Solutions
We built a narrative architecture that clarified mission, values, and institutional relevance. Event messaging frameworks were standardized, digital assets were reorganized, and positioning was aligned with international audiences. This enabled stronger partnership conversations and improved coherence across public-facing initiatives.
