Project 54
AI-Native B2B Growth Consultancy
Positioning | Revenue Architecture | Sales Systems | Brand OS
Stockholm
2025
Project 54 partnered with Vega Studio to refine its positioning as an AI-native growth consultancy serving energy and industrial sectors. Over a six-month engagement, we restructured its brand narrative, clarified ICP definition, redesigned website messaging, and aligned sales systems with quantified ROI messaging. The objective was to increase credibility with enterprise buyers and build a scalable acquisition framework.
Summary
The engagement focused on transforming Project 54 from a marketing-led perception into a structured revenue partner for regulated industries. Scope included brand strategy, sales architecture redesign, quantified messaging frameworks, and website repositioning. The outcome was a clearer enterprise narrative, improved conversion clarity, and stronger alignment between sales and delivery.
Challenge
Project 54 had strong delivery capability but inconsistent messaging across sales, website, and onboarding materials. Enterprise buyers in energy and heavy industry required quantifiable impact and operational credibility. The challenge was to eliminate generic agency language, replace it with results-based positioning, and structure an acquisition system that could scale without losing authority.
Solutions
We developed a quantified positioning framework centered on measurable ROI, restructured the website around enterprise proof logic, and redesigned sales materials into a cohesive “Partnership” model. Internal onboarding systems were aligned with brand voice, and sales messaging was standardized. The result was stronger executive-level credibility and improved conversion quality.
