Project 54 — Strategic Systems, Brand Architecture & Leadership Alignment

“Fran transformed the way Project 54 communicates, operates, and grows.
He built a strategic system that aligned our leadership, redesigned our brand narrative around measurable outcomes, and produced a messaging framework we now use across sales, marketing, and client delivery.

He didn’t just give us ideas — he built the structure behind them.
From ROI-driven positioning to a repeatable content engine, Fran’s work created clarity, consistency, and a growth model we can scale globally.

Working with him feels like working with a Head of Strategy who understands brand, product, and revenue equally well. He elevated the entire company.”

DAF — Licitations & Organizational Strategy

“Before Fran, we were losing licitations we should have been winning.
He entered, reorganized everything, rebuilt our presentation and decision-making systems, and aligned the way we communicate our value. Within weeks, we started winning.

He brought structure, strategic thinking, and a level of execution discipline we had never experienced. Fran didn’t feel like a consultant — he felt like the missing leadership piece in our growth.”

Dr. Anca Goron — Brain Manifesto
 & AVA Research

“Working with Fran was like adding a strategic co-founder to our movement.
He didn’t just ‘help with branding’ — he built the narrative architecture, the positioning, and the entire growth engine behind Brain Manifesto. Our message became clearer, our audience grew, and our presence expanded to three countries within months.

Fran brings a rare mix of intellectual clarity, strategic creativity, and operational discipline. Brain Manifesto simply would not be where it is today without his leadership.”